It is a valid legal argument, but it also means The New York Times admitted their bestseller list is just a popularity contest, and they select who they will and won't put in the "cool kids" club. It's like high school all over again. Everyone in publishing has seen this many times. I have access because I own a publishing company , and I can see how much the New York Times List varies from the Nielsen report of actual books sold. Anyone in publishing can see this, and it is a known fact.
With all I've told you already, you may still want to hang on to your goal of being on a bestseller list. That's fine. I'm not telling you it can't be a goal. But before you decide to go for it anyway, you need to be aware of two things -- the tradeoffs involved and they are big and why it is you are so eager to get on that list. Goals tradeoff in all aspects of life. You have to pick one. Goals for your book act the same way. You can't get everything. You have to focus on one or two goals.
This is especially true for bestseller lists. In order to even have a chance at getting on the New York Times bestseller list, you must do all of these things:. Get a traditional publishing deal. With the exception of a few fiction genres like romance and horror, The New York Times still won't recognize any book that doesn't come from one of the big New York publishing houses as being fit for their list.
That's why I said it's a high school clique mentality. This is why most of the self-published or hybrid published books that have sold hundreds of thousands of copies over the past decade have never appeared on this list. They refuse to recognize them.
I helped him publish that book through my old publishing company. It's sold more than k copies in the past three years. It even appeared on the Wall Street Journal bestseller list. This cannot be a hope or a wish. They won't count that. In my experience helping dozens of authors work through this process, if you are an unknown author, the bar is higher. I explain how it works at the bottom. If you don't have an audience or email list who are used to buying from you, don't bank on podcast and Twitter promotions to find that audience.
It won't work. Only a systematic and well-executed plan will. Like I keep telling you, they are elitist snobs. They don't count anything not in their universe, no matter how much it sells. By the way, this only about social signaling because mainstream press almost never sells books. This is only about getting the editors at The New York Times to take you seriously. There's no guarantee you get a deal.
Many people put all this work in and never even get offered a deal. Your book will take at least 18 months to publish. And that's from the day you sign the deal, not the day you start looking. You no longer own your book. You are literally selling them not only the upside profits of the book, but more importantly, you are selling them control of your intellectual property.
Once they own the book, they only care about selling copies. You can no longer do anything with that book that doesn't involve paying them for copies of it. If you want a book to help you promote you or your business, this is greatly restricts your options. They could make you write a book you don't want. You want to position yourself as an expert in something, but they don't think it appeals to enough people.
They don't care about you or your business; they only care about selling copies of books, so they'll make you go broader. You do all the work to sell it. They do no marketing. I cannot emphasize this enough.
Personally, I don't think Amazon has a bestseller list. What a beautiful song to be played for my beautiful mother. Amazon only counts books sold on Amazon. Give me a word, I'll give you some puns. I am in this to make money for my family. The Mirror in the Box. Are you looking for some hilarious boat names?
Publishers expect you to do all the work of selling the book for them. That's your job. I want to be clear. The tradeoffs I explained above exist for both groups, but they impact the different groups in different ways. Professional writers are people who write and sell books for a living. Their whole job is to write books that sell a lot of copies, because that is how they make money. Most entrepreneurs are not professional writers. They don't have the time to sit down and spend a year writing their ideas into books.
For them, a book is not the end goal. It can drive clients and leads to their business.
It can get them speaking gigs, and it essentially acts as an amazingly effective multi-purpose marketing tool to get them visibility. They don't need to focus on selling copies. They need to focus on writing the best possible book for the goal they want to achieve. You want to understand the difference between bestsellers and impact? Read this article about what a book has done for this entrepreneur.
Selling copies matters if book sales are your only revenue stream -- which is only true for professional authors.
Editorial Reviews. About the Author. After living in a dozen countries and earning an milquiprofinom.cf: + Song Titles: A Massive List of Titles to Inspire You. milquiprofinom.cf: + Song Titles: A Massive List of Titles to Inspire You ( ): Toby A Welch: Books.
For people in business, a book has an entirely different purpose, and that often has no correlation with selling copies. All this being said, it does make a lot of sense for professional writers to focus on bestseller lists. This is all true. The smart professional writers look at bestseller lists as a necessary evil in their industry.
Get a smart long-term plan to hit the lists, work the steps, and then once they been on a few times, they ignore them. For entrepreneurs whose main revenue source is their business, and they use books as marketing tools, I can tell you this -- hitting a bestseller list creates very few tangible results for your book.
It doesn't get your book much more attention. It doesn't help sales much. It doesn't get in front of many more clients or help your marketing. I'm not saying it has zero effect.